In our last blog, we introduced our two professional photographers and discussed why we always use professional photos in our listings.

Now we want to show you a real life example when using professional photography resulted in an outstanding outcome for one of our recent home sellers.  Don't miss the end where we unveil the difference it made, including more money, for the seller.

The Chad Wilson Group received a call from a home owner who was interested in selling her home.  She had listed it with an agent, but felt like her home sale was not being handled appropriately.  Her home was a 4 bedroom, 2 bathroom brick ranch on a nice lot in a subdivision in suburban St Louis in a price range that should have been appealing to a wide range of buyers, yet she had very few showings while it was on the market.  She was frustrated and confused.

The home owner had seen Chad's sign in a yard up the street for a home that recently went under contract, so she decided to give him a call to see if he had ideas and suggestions for selling her home. 

After meeting with the seller and viewing the previous agent's listing, it was obvious to Chad that our team would handle the sale differently.  One of those changes was the photography.  The previous listing only had 6 photos, and they were not taken by a professional.  Here are those six photos:

Home for Sale Wentzville

This is the front photo of the home in the original listing.  Notice the car still in the driveway, which is something a professional photographer would avoid.

 

Entry Foyer

This was photo number 2 in the listing, the entry foyer.  It seems dark and small and certainly not inviting.

Fireplace

Photo number 3 was of the fireplace.  While this is a nice feature in the home, this close-up photo gives no perspective on the rest of the room.

 

Living Room

Photo number 4, the living room.  The fireplace is to the left in the photo, but the photo is so dark, you can hardly tell.  No lighting was used to brighten the room and the window blinds were left closed.  This room actually spans the entire front of the home and has lots of big windows and hard wood floors, but this photo doesn't showcase that at all.

 

Kitchen

Photo 5 is of the kitchen.  First, vertical photos do not display as well online as horizontal ones and should only be used when there is no other option.  A professional photographer would have cleared the counters, the top and front of the fridge and then staged to present a neat appearance.  The kitchen seems small, dark and cramped.

 

Family Room

Photo 6, the last photo in the listing, is the family room.  This is another big room that loses its appeal with bad angles, clutter and no light.

You will notice no photos of the bedrooms, bathrooms or the back of the home are included.  Given that most buyers make up their minds about whether to view a home or not after looking at photos online, it is no wonder that in the weeks this home had been listed, it had not attracted many buyers.

The Chad Wilson Group hired Pearl Wilson, professional photographer with That Girl Pearl Photography, to photograph this home, and 23 of her photos were included in the new listing.  Here are just 11 of those 23.  Notice a difference?

Home For Sale St Charles

(Home for Sale Lake St Louis - Pearl Wilson, photographer)

Here is the professional photo of the front of the home.  While some might want to make the grass green or add other enhancements, we choose to take a seasonally-appropriate and realistic photo of the exterior, just keeping it as neat and clean as possible.

 

Homes for Sale Wentzville

(Home for Sale Lake St Louis - Pearl Wilson, photographer)

Here is the professional entry foyer photo.  Using a light kit to illuminate the area and taking the photo horizontally with a wide angle lens gave the space a more open and inviting feel. 

 

Homes for Sale Wentzville

(Home for Sale Lake St Louis - Pearl Wilson, photographer)

Here is the professional photo of the fireplace, taken horizontally and showing the surrounding hardwood floors and big windows.  It is light, bright and visually more appealing.

 

Homes for Sale Wentzville

(Home for Sale Lake St Louis - Pearl Wilson, photographer)

Here is the professional photo of the living room space.  With all room lights turned on, window blinds opened and using professional lighting, the room looks so much different.  The photographer used perspective and appropriate angles to get the entire room in the photo to show how spacious it is, rather than cutting off the room with a close-up.

 

Homes for Sale Wentzville

(Home for Sale Lake St Louis - Pearl Wilson, photographer)

Homes for Sale Wentzville

(Home for Sale Lake St Louis - Pearl Wilson, photographer)

These are the professional photos of the kitchen.  We stage every room to make it look clean and sleek.  We remove almost everything from kitchen and bathroom counters and clear the refrigerator door and sides.  Adding lighting and a better angle makes a huge difference in the photos.  The original photo cut off almost half of the cabinets and you couldn't even tell there was room for a table.

 

Homes for Sale Wentzville

(Home for Sale Lake St Louis - Pearl Wilson, photographer)

The family room photo.  Without adding any props or accessories, just the very few original items the owner had in the room, it still looks far more inviting using the room's lights and professional lighting.

 

Homes for Sale Wentzville

(Home for Sale Lake St Louis - Pearl Wilson, photographer)

This home has a big and level back yard, which the photographer enhanced by shooting as close to the back property line as possible.  And there is never a gloomy day when using a professional photographer, as they can replace an overcast or menacing sky with one that is bright and sunny!

Homes for Sale Wentzville

(Home for Sale Lake St Louis - Pearl Wilson, photographer)

This is the lovely master bedroom with an attached private bathroom.  Buyers would want to see this to understand the space in the bedrooms.

Homes for Sale Wentzville

(Home for Sale Lake St Louis - Pearl Wilson, photographer)

This is a photo of one of the secondary bedrooms.  The generously sized bedrooms with hardwood floors are a great selling feature of this home.

Homes for Sale Wentzville

(Home for Sale Lake St Louis - Pearl Wilson, photographer)

This is a photo of the updated bathroom. With this lovely tile work and great shower, it is a positive aspect of the home that will attract buyers.  

So here's what's really important...the result.  This home was listed with the previous agent for $118,000.  After researching comparable homes and the current market, Chad felt a more appropriate list price was $125,000...$7,000 more than the original list price! 

Our team listed this home on a Thursday and scheduled an open house on Sunday.  On Friday, the first day of showings, the home was basically a revolving door of buyers seeing the home, and one of them wrote a contract to purchase!  After negotiation, an offer was accepted for the full asking price of $125,000...after only 3 days on the market! 

The moral of the story...it pays to spend money for professional photography for every home we sell.  No matter the price point of the home, we provide this service as part of the package we offer to our home sellers at no additional cost. 

If you have a home for sale in Wentzville, O'Fallon, Lake St Louis, St Peters or any other community in St Charles County or St Louis County, don't settle for less than the best services available.  The online presence of your home is too important to take chances.  Only use a Realtor who provides professional photography as part of the sale.