Marketing Your St. Louis Metro Area Home

Learn more about how our strategic marketing plan reaches qualified buyers to get your home sold faster and for the most money possible.

Our Strategic Marketing Plan

We craft a dynamic and diverse marketing campaign, strategically utilizing the most current and effective marketing tools and activities to convert buyer interest to buyer intent, including staging, professional photography, lifestyle marketing, and a variety of technology resources.


Professional home staging is shown to minimize time on the market while maximizing a seller’s return. In a recent National Association of Realtors study, 92% of buyers’ agents cited that home staging had an effect on most buyers’ view of the home. Knowing this, we offer a free professional home staging consultation for your home. Our stagers will help you create a to-do list so you can most efficiently prepare your home to make the best impression possible with buyers.


Online searching and browsing is a critical part of the home buying process. Virtually all home buyers today start their home searches online. Studies show that listings with professional photographs get more online attention, command higher asking prices, and sell faster than homes that do not have professional photographs. Therefore, we hire a professional photographer to capture your home at its best to elicit a positive emotional response in buyers. We want buyers to click on the next photo in your listing, not on the next listing.


Using lifestyle marketing, your home will be showcased with enticing home descriptions maximizing your home’s positive selling features, helping a buyer to experience what living in your home and neighborhood is like.


  • Capturing “Drive-By’s” with Mobile Marketing - Buyers crave instant information, which was why flyer boxes were popular years ago. The next generation of the flyer box is our “QR Code” riders, where buyers can scan to automatically receive a link to YOUR home’s website to capture their interest in an instant.
  • Single-Property Website - In today’s media rich world, every property for sale deserves its very own website to make it stand out from the crowd. Your home will be beautifully featured on its own website and promoted through social media and various online marketing sources.
  • Other Real Estate Agents - Knowing that the #1 way that buyers find homes is through their REALTOR®, we market to other agents using a technique called “Reverse Prospecting.”
  • Home-Search Websites - With a powerful online marketing strategy, we market your home to the broadest audience using the exclusive Keller Williams Listing System (KWLS), syndicating to over 350 of the most popular websites. We drive more attention to your home by boosting it in search results, with premier advertising on We use every resource available through these online resources, like video walk-throughs and 3D tours, to enhance the buyers’ viewing experiences.
  • Social Media - We utilize social media to spread the word about your home sale to not only our team’s followers, but also through closed groups to an unlimited number of potential buyers and agents across the region. Advertising includes special posts for open houses and other updates.


Our marketing team produces a home flyer, pulling together our professional photography and lifestyle marketing into a highlights reel of your home. This flyer is used throughout our strategic marketing plan. In your home, we will place a QR code table stand where buyers can conveniently scan the QR code and be directed to your home's single property website, home flyer, and disclosure documents.

Marketing Your Home Blog


Our strategic marketing strategy and team approach to marketing your home, including professional staging and photography, with every home we sell, sets us apart from many other REALTORS®. You will see the difference when you work with our team. 

What's the real current value of your home?

Thinking about selling? Find your home or condo's value in today's market, for free.


What real estate questions do you have? Or are you ready to talk about how we can help you sell your home? Let us know how we can help you. Fill out the "Request a Call" form below to start a no-pressure conversation with us. We look forward to talking to you.

Request a Call

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

What our clients have said about our marketing...

Our experience in selling my mother-in-law's home through this team was flawless. From Chad Wilson to Deneke Bakalar to Jen Clark to Lisa Peirick--all these team members involved in the planning, listing, showing, staging, negotiations, and steps toward closing were a joy to work with. They offered detailed explanations for their views, were open to feedback, were proactive about the many steps involved in negotiating and closing, had recommended repair teams available for any last-minute needs, always responded promptly to calls and emails.....a dream team, for sure. And they sold the home for $10,000 above asking price --- another plus!
Keith Chrostowski, Washington Seller
We had the pleasure of working with Chad Wilson and Jennifer Smith; both are very knowledgeable in different aspects when it comes to selling a home. We were pleased with the whole process from start to finish and wouldn't have done things any differently. I really like how the company uses social media as a tool, and they aren't afraid of technology. All the paperwork was electronic and showings were done through a third party. I would recommend The Chad Wilson Group to anyone that is motivated to sell their home; it will be a great experience.
The Golders, Wentzville Buyers and Sellers
Absolutely the best at what they do! They did a fantastic job of marketing and selling our home. And when we began our home search they were with us every step of the way. The Chad Wilson Group rocks!
The Scotts, Wentzville Sellers
Chad Wilson and his team were amazing!!! From the start with quick responses to questions with realistic and honest answers, to the set up of the home/pictures..... to the listing that went so quick! Always keeping my wife and I informed on the showings and the feedback that was provided. What a great team that is down to earth and just good people!
The Crowes, Foristell Sellers
Every member of The Chad Wilson Group was a supreme professional. Chad gave a thorough appraisal of my home's value and advised me on the best strategy for listing and selling my house. Jen Clark expertly helped prepare my home for sale. Chad negotiated mulitple offers DURING THE SUPER BOWL, resulting in a sale above the asking price. And Lisa Peirick was a master with the closing. With full confidence, I recommend Chad and his team.
The Gieselmanns, Wentzville Sellers
Fantastic Experience working with this organization. Walked us through the entire process of selling our hold home and closing on our new home. Always very responsive with tons of advice and lots of contacts of various workers to help get a home for sale repaired and ready for home showings. Could not have been happier and would highly recommend.
The Dursos, St. Louis Sellers and St. Charles Buyers
Absolutely the best at what they do! They did a fantastic job of marketing and selling our home. And when we began our home search they were with us every step of the way. The Chad Wilson group rocks!
The Scotts, St. Peters Sellers and Wentzville Buyers
Chad and his team are the best real estate professionals I have ever had the pleasure of doing business with. They take a holistic approach to selling your home and are with you every step of the way. Their novel, proactive approach to marketing, listing your home, and presenting it to perspective buyers will ensure the fast, easy sale of your property. Chad is also an expert when it comes to negotiation and will be upfront and honest with you regarding expectations. I would highly recommend him and his team to anyone I know on the buying or selling side. They sold our home in two days and were able to help us secure an incredible deal on our new home. If you're in the market for a real estate team, look no further.
The Majors, O'Fallon Sellers and Wentzville Buyers
My husband and I closed on the sale of our house today. From the first meeting until closing, the process was stress free and easy. The Chad Wilson group coached us along the way, provided staging consultation and marketed our home beautifully. The professional photographer was a huge bonus in our opinion. Their commission rate may be slightly higher than some other companies, but the professional team approach makes it worth it. We received multiple above asking offers in less than one day of being on the market.
The Cofields, St. Charles Sellers
Huge shout out to The Chad Wilson Group at Keller Williams Realty West Partners for selling our home FAST & for a significantly higher price than we listed it for. Their marketing is outstanding and the whole team is the most exceptional we have ever worked with. We had 15 showings in the first 24 hour period. 5 of those made offers. Now it's time to get serious about buying something! We've been praying for months that God would confirm that selling this house was his will for us. He answered that and we are trusting his provision for the next step!
The Meyers, Wentzville Sellers
I want to thank the entire team for a wonderful experience from beginning to end. The stress and anxiety of buying our dream home and selling our first home as a family was as easy as it could be with the help of Heidi Melton-Fuentes, Doug Howell and the rest of the team. When we were ready to look for a house, I was very happy to have signed on with Heidi. Heidi is intuitive, compassionate, and patient. You could not ask for more of her. Every weekend we went to showings, it was a pleasant and comfortable experience with her. We had specific things we wanted and she was always there, ready to show us the next house! She is very responsive and approachable. Laura was great as well with getting us ready for closing! When we finally moved to our new house, our next ordeal was to put our first home as a family on the market. In came Doug and Jen and the rest of the team. Doug is a straight shooter which is just what we wanted especially when all the offers came in. He was upfront and gave us his thoughts while still being respectful of our wishes. Jen has done a great job with marketing our home and we were fortunate to have so many interested buyers. We are hoping to be able to close soon as we begin our next chapter in our dream home.
The Williamses, St. Charles County Buyers and Sellers
We have worked with Chad Wilson Group for multiple home sales/purchases & not once have they not answered 1 of my 1000s of questions but have also EXCEEDED in every area leading up to closing day. Each time it was a very smooth process. Also sold both of our homes within just a few days. This team of people that all come together make selling a home sooo less stressful as I feel they have an employee specifically for each process from staging ,photography, listing, paperwork, scheduling.. etc that are so beyond on top of it that I was so grateful for. We have such a busy lifestyle that I felt like we had to do next to nothing and they took full control of everything. Thank you for being the people that me as the crazy person I am “having to be in control of everything-self” being able to trust y’all knowing YOU LITERALLY WILL HANDLE EVERYTHING FOR US. hands down, the best! WE.ARE.FOREVER.CLIENTS??"
The Bakulas, St. Charles County Buyers and Sellers
Chad and his team were super organized and efficient! They stayed on top of all appointments leading up to putting our home on the market. The staging and professional pictures definitely lead to a lot of initial interest and ultimately a quick sale. Thanks for all your hard work and expert advise!
Barry Usry, St. Charles Home Seller
Wow! The Chad Wilson Group Team is exceptional to work with and they sold my home within 2 months of placing on the market in Troy, MO. Special thanks to Deneke for recommending the best team ever! A Coming Soon marketing strategy brought my home under contract within 13 hours! The initial coordination meeting with Chad Wilson and the Team was superb and professional! The Chad Wilson Group is a well-oiled machine to include the extreme diligence and attention to detail by Heather and Lisa as the dedicated and extremely organized team to get the proper documentation prepped for signature and delivery of final events to closing! The coordination with Julie at Synergy Title Company made for a seamless and speedy process in reviewing and signing my closing documents. Closed in the morning and proceeds deposited into my bank account mid-afternoon! Exceptional company, team members and positive attitudes, always caring for the buyer/seller to ensure they receive the best and exceptional service to sell/buy their homes! Look no further for a Real Estate Team....The Chad Wilson/Keller Williams Team is your ticket to a fast and exceptional home selling/buying experience! Very blessed! Thank you to all who made this sale a true Joy! Sincerely, Sandy Burt
Sandy Burt, Troy Seller